Turning Growth Ambitions into Scalable Marketing Programs
Helping B2B organizations accelerate growth through go-to-market strategy, demand generation, partner ecosystems, and marketing leadership—with deep experience across technology and enterprise markets.
$30M+
Media and program budgets managed
100+
Partner organizations supported
10+ Years
B2B technology marketing leadership
Services
Strategic marketing leadership and execution for B2B technology companies.
Growth Strategy
Define the roadmap for sustainable growth. Develop go-to-market strategies, market positioning, and organizational alignment that help businesses navigate change and capitalize on new opportunities.
- Fractional Marketing Leadership
- GTM Strategy
- Executive Workshops
Partner Ecosystems
Unlock growth through strategic partnerships. Design partner engagement, co-marketing, and ecosystem programs that strengthen relationships, expand market reach, and accelerate revenue.
- Partner Marketing
- Co-Sell Strategy
- Marketplace Growth
Demand Generation
Build predictable, scalable demand. Create integrated marketing programs that connect strategy, content, media, and measurement to drive awareness, engagement, and pipeline growth.
- Campaign Strategy
- Paid Media
- Marketing Operations
Case Studies
Selected work across technology ecosystems, partner marketing, and GTM strategy.
Intuit QuickBooks Marketplace Growth
Developed and led a multi-channel demand generation strategy that transformed Apps.com into a scalable growth engine, generating 391K+ marketplace visits, 48.7M impressions, and 5.5x traffic growth while increasing app discovery across the QuickBooks ecosystem.
Microsoft Partner Ecosystem Growth
Led partner marketing and co-sell initiatives across Microsoft's partner ecosystem, helping align go-to-market strategies, increase partner engagement, and drive partner-led demand generation across cloud, AI, and security solutions.
EverPure Partner Growth Strategy
Led a strategic ecosystem assessment and partner growth initiative that aligned stakeholders, identified engagement opportunities, and established a scalable framework for long-term channel growth.
Hi, I'm Emily.
For more than a decade, I've helped B2B organizations accelerate growth through go-to-market strategy, demand generation, and marketing leadership.
I've led growth initiatives for organizations including Microsoft, Intuit, eSentire, EverPure, and AWS partners, helping teams align strategy, execution, and measurement to drive meaningful business outcomes.
My experience spans complex B2B buying journeys involving executive, technical, partner, and procurement stakeholders, connecting brand awareness, demand generation, partner engagement, and revenue growth.
Today, I work with enterprises, growth-stage companies, and agencies as a consultant and fractional marketing leader, helping teams turn growth objectives into scalable marketing programs.
My experience spans:
- Growth Strategy & Go-to-Market Planning
- Demand Generation & Pipeline Growth
- Partner Ecosystems & Channel Marketing
- Marketplace & Digital Growth
- Executive Communications
- Marketing Operations & Measurement
- Complex B2B Buying Journeys
- Cross-Functional Leadership
Why Clients Hire Me
- Executive-level strategic thinking
- Hands-on execution experience
- Deep partner ecosystem expertise
- Demand generation and pipeline growth
- Ability to align marketing, sales, and leadership teams
- Proven experience scaling programs in complex B2B environments
Let's Work Together
Need help shaping a campaign, launching a partner program, clarifying your message, or building a stronger go-to-market plan? Let's connect.